We put your business in front of thousands of warm leads on Reddit in just weeks.

A managed IT services firm serving 200–2,000 employee companies across finance, healthcare, and professional services. Average contract value ~$180K/year on 36-month terms — high-ticket B2B sales with 4–6 month sales cycles. They were spending $35K/mo on cold outbound and Google Ads, but their best purchase-intent keywords were dominated by Reddit threads where two competitors were getting recommended in the top comments. They had zero presence in any of the conversations IT directors were actually using to vendor-shortlist.

Cold outbound was getting flagged as spam at increasing rates and SDR-to-meeting ratios had dropped 31% YoY. The IT directors and VPs of Engineering they were trying to reach did all their MSP research on r/msp, r/sysadmin, and r/ITManagers before they ever responded to a sales email. Every "who do you guys use for managed IT?" thread on those subs was top-comment recommending two different competitors — and our client wasn't in any of them.

We mapped 31 purchase-intent threads already ranking on page 1 of Google for the category — meaning we could rank our client from day one by placing them inside threads that were already ranking. Three workstreams ran in parallel:

The original 9 placements still rank on page 1 of Google. The authority account now sits at 14,200 karma. Reddit-sourced new ACV pipeline crossed $2.4M (T6M), making it the highest contribution-margin acquisition channel in the company by 4.1× over Google Ads. Cold outbound headcount was reduced by 50%.

A premium DTC pet furniture brand on Shopify selling design-forward cat trees and dog crates priced 4–6× their Amazon competition. Their paid channels had hit a CAC ceiling; meanwhile every "best modern cat tree" thread on Reddit was top-comment recommending the same two incumbent brands — and our client was in zero of them.

Three real constraints. (1) Pet subs are unusually skeptical of branded recommendations — mods aggressively remove anything that smells like marketing, and the audience downvotes accounts that come across as shills. (2) The brand had been banned twice on its own from a previous in-house attempt to post on Reddit, so the runway for a third strike was zero. (3) AOV was $340 and the founder refused to compromise the design-led brand voice — anything that read as a hard sell was off the table.

We rebuilt the brand's Reddit presence from scratch with a customer-led approach: real owners, real photos of the furniture in real homes, and category-relevant value before anything that looked like a recommendation. Three workstreams ran in parallel:

Reddit became the brand's largest organic acquisition channel by both volume and contribution margin. Reddit-attributed monthly revenue stabilized at $68K with a 64% blended margin. The original 11 placement threads continue to drive qualified traffic 8 months after publication, and the brand has since launched two new SKUs based on product feedback collected directly from those threads.

A bootstrapped B2C consumer app selling AI-generated photos. AOV ~$89, same-day delivery. Paid-channel CPMs had risen 47% YoY and the founder was burning cash on paid acquisition — meanwhile every "is [category] worth it?" thread on Reddit was top-comment recommending one of three competitors. The product worked, but nobody on Reddit knew it existed.

Three brutal constraints. (1) The most relevant subs are hostile to brand mentions — moderators ban accounts within hours of a single soft plug. (2) The category itself is morally polarizing in roughly 30% of threads, so we had to lead with the legitimacy / verification angle on every placement. (3) The founder was bootstrapped with limited runway — we had a 90-day window to prove the channel before paid-only became the only option.

We built the campaign around the only narrative that survives Reddit's BS detector: real users showing real before/afters and explaining why the output passed for real. Three parallel workstreams:

Reddit became the brand's most efficient acquisition channel by contribution margin — 40% of monthly revenue at month 3, climbing to 48% by month 6. Reddit-attributed monthly revenue stabilized at $18.6K with a 78% blended margin. The original 14 placement threads continue to drive qualified traffic 7 months later, with several still ranking #1 on Google for category purchase queries. The brand hit profitability in month 4 and reinvested net new revenue into expanding Reddit presence.